THE CHALLENGE:

Global ad agency mcgarrybowen had developed a reputation for traditional marketing, and its impressive client portfolio was in need of innovative digital solutions to new and existing marketing challenges.

THE SOLUTION:

mcgarrybowen partnered with StrategyHack to host a workshop for 30 of its employees from its strategy, creative, production, and account management divisions. Ten startups in industries ranging from Retail to Big Data joined the event to help mcgarrybowen demonstrate their commitment to internal innovation and creative agility.

At the end of the workshop, a panel of VIP judges and an audience of press and industry influencers assembled to hear the new growth strategies each team had created. After a short post-event happy hour, the judges rendered a decision in favor of the team who had crafted the best strategy to help their startup grow.

 

THE IMPACT:

StrategyHack polled participating mcgarrybowen employees before and after the workshop to see what outcomes had been achieved.

  • 95.0% felt better equipped to handle marketing challenges of the future
  • 87.5% said the event was extremely relevant to their client work
  • 84.1% said they learned something they can take back to a client

Some valuable anecdotal take-aways were also noted. One agency strategist said he gained "confidence in my ability to come up with innovative ideas. Another appreciated the opportunity to flex her strategy muscles, saying [startups] are really open to big, creative ideas.

When asked what the participants would take back to their clients, they said:

  • "Knowledge about how to ask better questions"
  • I feel like a more nimble thinker after this. I gained appreciation for [my client’s] resources