StrategyHack and the French-American Digital Lab

We were excited to host a StrategyHack workshop last Friday, November 20, in partnership with the French-American Digital Lab at the Made in NY Media Center by IFP. This group of French startup founders have come to New York to explore the idea of bringing their already-successful French companies to the American market.

StrategyHack French-American Digital Lab

Imagine a revival and retelling of the Marilyn Monroe story… or augmented reality glasses that help translate foreign theatre performances… or an app that helps you discover new books you can borrow in your own neighborhood.

A group of brilliant marketing strategists came together to help these founders navigate the differences between French and US consumers and how to craft a launch strategy that will help them hit the ground running. Take a look at the #StrategyHack hashtag on Twitter & Instagram for moments from the event!

We’re also excited to share that we’ve launched a few beta episodes of our new podcast - StrategyCast! Take a listen to and let us know what you think. You can drop us a line at podcast@strategyhack.org and tell us what we’re doing well and what we can improve.

Thanksgiving is around the corner, so we’ll be off next week - but be on the lookout in December for a full recap of the StrategyHack workshop and a fresh series on how to create an agile marketing squad from the slow moving team that so often plagues talented brands & agencies.